Redrawing the innovation map
 

Multinationals have for a long time centred their innovation efforts on the needs of developed markets and then exported a modified version of their offerings around the world. Now they must be just as good at doing it the other way round: developing exciting new innovations in emerging markets and distributing them globally.

The fundamental driver for reverse innovation is the income gap that exists between emerging markets and the more developed ones. As the success stories mount up, business leaders from around the globe are rethinking strategy and company structure in an effort to realize the potential of reverse innovation as a significant driver for growth.

This FT Executive Dinner taking place on the eve of the World Economic Forum and in partnership with Wipro, will examine how innovating to solve the problems of the developing world and then bringing those innovations home is key both to unlocking new markets and invigorating existing ones.


Confirmed speakers include:

Tarek Farahat, Vice President, Procter & Gamble and CEO, Proctor & Gamble, Brazil
Professor Vijay Govindarajan, Professor at Tuck School of Business, Dartmouth College
T K Kurien CEO, IT Business & Executive Director, Wipro Limited
Jim Quigley, CEO, Deloitte Touche Tohmatsu
Gillian Tett, US Managing Editor, Financial Times

To discuss:
 
  • Why is Reverse Innovation happening now, not 10 years earlier?
  • It is logical why a poor consumer would want a rich consumer's products, but why would a rich consumer want a poor consumer's products? Why would innovations trickle up from emerging markets to more developed ones?
  • The biggest barrier to reverse innovation is not technology or budget - it is the organization. How should multinationals shift the centre of gravity, resources, and power from developed economies to emerging ones?
  • What advantages do emerging market companies have over multinationals? And vice versa?
  • What are the implications for job creation in developed markets if companies shift resources to emerging markets? 


This event is designed for a cross-sector audience of C-suite level delegates interested in hearing how reverse innovation is changing the way business is being done.  

Places are limited and by invitation only. Additional senior applicants will be considered for invitation subject to availability.   

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